What are the best thermal underwear? Popular topics and purchasing guides on the Internet in the past 10 days
As temperatures drop sharply in winter, thermal underwear has become a hot consumer topic recently. This article combines hot topics on the Internet in the past 10 days and e-commerce platform data to analyze how to choose high-quality thermal underwear, and also compares popular brands.
1. An inventory of recent hot topics in thermal underwear

| topic type | Popular content | Discussion popularity |
|---|---|---|
| Material controversy | "Is DeRong fabric really warm?" became a hot search on Weibo | Reading volume: 12 million+ |
| New technology products | Graphene thermal underwear receives 500,000 likes on Douyin | Related video views exceeded 100 million |
| price dispute | "Comparative evaluation of thermal underwear worth 100 yuan vs. 1,000 yuan" | Station B videos top the list of living areas |
| health topics | "Excessively thick thermal underwear may affect blood circulation" sparks heated discussion | Zhihu discussion thread with 800+ replies |
2. Comparison of mainstream thermal underwear materials
| Material type | Warmth | Breathability | price range | Suitable for the crowd |
|---|---|---|---|---|
| pure cotton | ★★★ | ★★★★★ | 50-200 yuan | sensitive skin |
| Delong | ★★★★ | ★★★ | 100-300 yuan | People who are afraid of the cold |
| wool | ★★★★★ | ★★★★ | 300-800 yuan | outdoor worker |
| graphene | ★★★★ | ★★★★ | 200-600 yuan | Technology enthusiast |
| modal | ★★★ | ★★★★★ | 80-250 yuan | pursuit of comfort |
3. Five key points for purchasing thermal underwear in 2023
1.Look at the material ratio: Recent reviews show that the combination of 70% cotton + 30% German velvet is both warm and skin-friendly, making it the first choice recommended by Xiaohongshu experts.
2.Pay attention to the weight indicator: The weight of high-quality thermal underwear is usually between 220-300g/m². Recent measured data from popular Douyin models show that for every 50g increase in weight, warmth retention increases by about 15%.
3.Pay attention to detail design: E-commerce platform data in the past 10 days shows that the return rate of styles with 3D tailoring and boneless sewing designs has dropped by 40%.
4.Treat new technologies rationally: Zhihu professional evaluation pointed out that the actual content of some "graphene" products is less than 0.5%. It is recommended to choose a brand with a test report.
5.Layered dressing principles: Weibo fitness bloggers recommend the "three-layer dressing method". As the base layer, thermal underwear should be of a close-fitting but not tight style.
4. Real-time comparison of popular brands (data source: December e-commerce platform)
| brand | Hot item | monthly sales | average price | Positive rating |
|---|---|---|---|---|
| Jiaouchi | 302S thermal leather thermal suit | 82,000+ | 299 yuan | 98.2% |
| Uniqlo | HEATTECH warm series | 125,000+ | 199 yuan | 97.5% |
| cat people | DeRong gold armor suit | 153,000+ | 159 yuan | 96.8% |
| Hengyuanxiang | 100% wool basic model | 38,000+ | 459 yuan | 99.1% |
| Antarctica | Graphene antibacterial suit | 67,000+ | 129 yuan | 95.3% |
5. Expert advice and usage tips
1. Note on washing: A recent quality inspection report shows that 40% of thermal underwear shrinkage problems are caused by incorrect washing. It is recommended that the water temperature does not exceed 30°C.
2. Regional selection: Northern users are advised to pay attention to the "heat storage rate" indicator (recent JD.com data shows that northern consumers pay more attention to products >60%).
3. Allergy test: Weibo health topic reminded that new underwear should be tried on a small area first. Recently, there have been many cases of allergies to German velvet fabrics.
4. Matching skills: Douyin style bloggers suggest that when wearing thermal underwear with a shirt, choose a V-neck style to make you look slimmer.
Through the above hot spot analysis and data comparison across the entire network, I hope it can help you choose high-quality thermal underwear that is truly suitable for you in this cold winter. Remember, the best thermal underwear depends not only on technical parameters, but also on personal needs and wearing scenarios.
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