What Toy Network: An inventory of popular toys and trends across the entire network in the past 10 days
With the arrival of the summer consumption season, the toy market is ushering in a new round of boom. This article analyzes hot topics and e-commerce data on the entire Internet in the past 10 days (July-August 2023) to sort out the most popular toy categories and trends for you.
1. Top 5 popular toy categories
| Ranking | Category | heat index | Representative products |
|---|---|---|---|
| 1 | Blind box/trendy play | 98.7 | Bubble Mart summer limited edition |
| 2 | STEM educational toys | 95.2 | Programming robot set |
| 3 | Nostalgic classic | 89.4 | retro handheld game console |
| 4 | stress relief toys | 85.6 | Slime |
| 5 | Animation peripherals | 82.3 | ultraman transformer |
2. Comparison of platform sales data
| E-commerce platform | Weekly sales champion | Average price (yuan) | growth rate |
|---|---|---|---|
| Taobao | Magnetic building blocks | 128 | +45% |
| Jingdong | science experiment set | 199 | +32% |
| Pinduoduo | Crystal Mud Set | 29.9 | +68% |
3. Hot topics on social media
1.#After 00, I started to play with childhood toys#The topic has been read 320 million times, and classic toys such as retro tin frogs and marbles have triggered a wave of nostalgia.
2.#should parents buy blind boxes#There are over 18,000 discussions on Weibo, with pros and cons competing fiercely.
3.#AIInteractiveToysEvaluation#Douyin-related videos have been played more than 500 million times, and smart talking dolls are attracting attention
4. Expert trend predictions
1.Strengthening of educational attributes:Scientific toys that meet the requirements of the new curriculum standards will continue to grow, with an expected growth rate of 25%-30% in the third quarter.
2.IP co-branding craze:Pre-orders of toys derived from popular film and television animation IPs increased by 40% year-on-year, and the "Barbie" movie peripherals have become popular recently.
3.Sustainable materials:Search volume for environmentally friendly wooden toys increased by 120% year-on-year, becoming the first choice for new generation parents
5. Purchase suggestions
1. Pay attention to toys3C certificationSign to avoid buying three-no products
2. Suggested choices for STEM toysage appropriateVersion, too difficult can easily dampen children’s interest
3. Recommended settings for blind box toysconsumption budget, avoid over-consumption
To sum up, the current toy market is showing a diversified development trend, including the rise of high-tech educational toys and the return of retro sentiments. Parents need to consider both fun and educational aspects when purchasing, and at the same time pay attention to cultivating their children's healthy consumption concepts.
check the details
check the details
en
