What vest is popular this year? Analysis of popular trends across the network in the past 10 days
With the arrival of summer, vests have become the focus of fashion circles and daily outfits. Combining the popular topics and search data on the entire network for the past 10 days, we have compiled the most popular vest styles, materials and matching methods this year to help you easily grasp the trend.
1. Top 5 Vest trends in 2024
| Ranking | Style name | Popularity index | Core features |
|---|---|---|---|
| 1 | I-shaped sports vest | 985,000 | High skin exposure, side hollow design |
| 2 | Knitted crochet vest | 762,000 | Retro hollow patterns, layered artifacts |
| 3 | Denim splicing vest | 638,000 | Washing effect, irregular hem |
| 4 | Fluorescent color vest | 554,000 | High saturation color, luminous material |
| 5 | Asymmetric halter neck vest | 421,000 | Single-sided lace design, backless trick |
2. Material and color popular data
According to the sales data of e-commerce platforms and the popularity of social media discussions, the material and color of the vest this year present the following characteristics:
| category | Popular Options | Percentage |
|---|---|---|
| Material | Ice silk cotton | 34% |
| Recycled environmentally friendly fibers | 28% | |
| Pure cotton | twenty two% | |
| color | Taro purple | 26% |
| Mint green | twenty three% | |
| Classic black and white | 18% |
3. Analysis of popular products for celebrity Internet celebrities
In the past 10 days, the following celebrity outfits have triggered a craze for vest purchases:
| Celebrity/Blogger | Brands for sale | Search volume for the same style | Price range |
|---|---|---|---|
| Yang Mi | Alexander Wang | 128,000 | 2000-3000 yuan |
| Ouyang Nana | Brandy Melville | 93,000 | RMB 150-300 |
| Li Jiaqi | URBAN REVIVO | 76,000 | RMB 199-399 |
4. Practical dressing suggestions
1.Multi-layer layering method: The search volume of knitted vest + shirt matching increased by 210% year-on-year, especially suitable for office air conditioning environments
2.Sports style mix: Video of wearing I-shaped vests with blazers has been broadcasted over 50 million times on Douyin
3.Color collision: The color scheme of taro purple vest + denim blue bottoms has become the top 3 most popular matches for Xiaohongshu
5. Consumer Trend Insight
Data shows that consumers pay the most attention to when buying vests:
| Points of concern | Percentage | Year-on-year growth |
|---|---|---|
| Breathability | 45% | +12% |
| Sustainable Material | 32% | +18% |
| Multifunctional design | twenty three% | +9% |
This year, the trend of vests is obvious"Functional Fashion"The direction of development requires both aesthetics and practicality and environmental protection attributes. Consumers are advised to pay attention to material labels when choosing, and give priority to blended fabrics with moisture absorption and sweating.
(Note: The above data statistics cycle is in the last 10 days, and the sources include hot search lists on platforms such as Weibo, Douyin, Xiaohongshu, Taobao, etc. and e-commerce sales data)
check the details
check the details
en
